Website analytics that tell you what to do

ActionLab uses a random session ID stored in sessionStorage, which is scoped to a single browser tab and automatically cleared when the tab closes. There is no persistent storage, no cross-tab tracking, and no data that survives a browser restart. Each visit starts completely fresh.

No. The ePrivacy Directive only requires consent for persistent storage that tracks users across visits. sessionStorage is non-persistent and contains no personally identifiable information, so it is exempt. This is the same approach used by privacy-first tools like Plausible and Fathom.

Yes, by design. ActionLab does not collect any personally identifiable information. IP addresses are used transiently for GeoIP lookup and immediately discarded. There is no fingerprinting, no cross-site tracking, and no data sharing with third parties.

Your data is stored securely on our servers and is never sold or shared with third parties. Only aggregated, non-personal data is sent to the AI engine for generating insights.

Most business decisions come from aggregate patterns, not individual user tracking. ActionLab gives you traffic trends, referrer sources, page performance, device and browser breakdowns, geographic data, real-time visitor counts, within-session funnels and user flows, and AI-powered recommendations. That covers what 90% of teams actually use analytics for. The trade-off is intentional: session counts will typically be 10 to 30 percent higher than what GA4 reports for the same traffic, because closing and reopening a tab starts a new session in ActionLab whereas GA4 uses a 30 minute inactivity timeout with persistent cookies. Bounce rates use the same engaged session model as GA4 (sessions with only one pageview lasting less than 10 seconds are counted as bounces), so bounce rate comparisons between the two tools should be closely aligned.

You get traffic volume and trends, referrer attribution including UTM campaigns, page performance with bounce rate and duration, device and browser and OS breakdowns, geography, real-time analytics, session-level funnels and flows, click heatmaps, Core Web Vitals, Google Search Console integration, and AI analysis with daily email reports. What you do not get: cross-session user identity, cross-device tracking, or remarketing audience building. Note that ActionLab uses the same engaged session bounce rate model as GA4 (a session is only a bounce if the visitor viewed one page for less than 10 seconds), and filters known bots and crawlers the same way GA4 does. Session and visitor counts will be somewhat higher in ActionLab because sessions are scoped to a browser tab (sessionStorage) rather than a 30 minute cookie timeout, meaning a visitor who closes their tab and returns later starts a new session.

Yes. ActionLab has a built-in GA4 import bridge that connects via OAuth. It brings in your historical dimensions and metrics so you can switch without losing your data history.

Content sites, SaaS landing pages, marketing sites, blogs, e-commerce product pages, and agencies. Anyone who needs to know what is working on their site without building individual user profiles.

If your product requires logged-in user journeys tracked across multiple sessions, complex multi-touch attribution modeling, or remarketing audience building, GA4 is the better fit.