Analytics for E-commerce Stores
Track product page performance, checkout funnels, and revenue attribution without cookies or consent banners. ActionLab gives e-commerce teams AI-powered insights to increase conversions.
Analytics Challenges in E-commerce
- Cookie consent banners reduce conversion rates by 2-5%
- GA4 e-commerce tracking is complex to set up correctly
- Hard to identify which traffic sources drive actual purchases
- Page load impact from heavy analytics scripts hurts mobile conversions
How ActionLab Helps
Funnel Analysis
Track your browse → cart → checkout → purchase funnel to identify exactly where visitors drop off.
AI Insights
Get specific recommendations like "Your checkout page has a 67% exit rate on mobile — simplify the form" instead of raw data.
Referrer Attribution
See which traffic sources and campaigns drive the most engaged visitors without cross-site cookie tracking.
Real-time Dashboard
Monitor flash sale performance, product launches, and seasonal traffic in real-time.
What You Get with ActionLab
Script Size
<2KB gzip
Zero page speed impact
Setup Time
60 seconds
One line of code
Compliance
Automatic
GDPR, CCPA, PECR — by design
AI Insights
Included
Actionable recommendations
Free Tier
100K events/mo
No credit card required
Cookies
None
No consent banner needed
Frequently Asked Questions
Can ActionLab track e-commerce conversions without cookies?
Yes. ActionLab tracks page visits, custom events (like add-to-cart or purchase), and funnels using sessionStorage — no cookies needed. You get conversion funnel data without requiring consent banners.
How does ActionLab compare to GA4 for e-commerce?
ActionLab covers the core metrics: traffic, referrers, page performance, funnels, and AI insights. GA4 offers more granular e-commerce event tracking (product impressions, promotions) but requires cookies and a complex setup. Most e-commerce teams find ActionLab covers what they actually use.
Does removing cookie banners really improve conversions?
Studies consistently show that cookie consent banners reduce conversion rates. By using cookie-free analytics, you eliminate that friction point entirely while staying fully compliant.