Analytics for Healthcare Websites
Track patient portal usage and healthcare site performance with analytics designed for privacy-sensitive environments. No personal health information is ever collected.
Analytics Challenges in Healthcare
- HIPAA compliance concerns with traditional analytics tools
- Patient privacy is paramount — cookie tracking feels invasive
- Healthcare marketing teams need data but legal teams block GA4
- Complex compliance requirements slow down analytics adoption
How ActionLab Helps
No PII Collection
ActionLab never collects IP addresses (used transiently for geo lookup then discarded), names, emails, or any personal health information.
HIPAA-Friendly
No BAA required because ActionLab does not access, store, or transmit protected health information.
Privacy by Design
Cookie-free tracking means no consent management complexity in healthcare settings.
AI Insights
Understand which health topics and services drive the most traffic to optimize your content strategy.
What You Get with ActionLab
Script Size
<2KB gzip
Zero page speed impact
Setup Time
60 seconds
One line of code
Compliance
Automatic
GDPR, CCPA, PECR — by design
AI Insights
Included
Actionable recommendations
Free Tier
100K events/mo
No credit card required
Cookies
None
No consent banner needed
Frequently Asked Questions
Is ActionLab HIPAA compliant?
ActionLab does not collect any protected health information (PHI) — no names, emails, IP addresses, or health data is stored. Because no PHI is involved, a BAA is not required. ActionLab is designed to be safe for healthcare marketing sites.
Can we use ActionLab on patient portals?
ActionLab can track page-level analytics on patient portal pages without collecting any personal or health information. It provides traffic patterns and page performance without identifying individual patients.