Analytics for Nonprofits

Track donation page performance and campaign effectiveness on a nonprofit budget. ActionLab provides AI insights to help nonprofits maximize their online impact.

Analytics Challenges in Nonprofit

  • Limited budgets make paid analytics tools difficult to justify
  • Cookie consent banners reduce donation page conversions
  • Donor privacy is a moral and legal responsibility
  • Volunteer staff lack training for complex analytics tools

How ActionLab Helps

Free Tier

Start with 100K events/month free — enough for many nonprofit websites.

Donation Funnels

Track campaign page → donation form → confirmation to optimize fundraising pages.

AI Campaign Insights

Get recommendations on which campaigns and channels drive the most donations.

Simple Interface

Volunteer staff can understand the dashboard without analytics training.

What You Get with ActionLab

Script Size

<2KB gzip

Zero page speed impact

Setup Time

60 seconds

One line of code

Compliance

Automatic

GDPR, CCPA, PECR — by design

AI Insights

Included

Actionable recommendations

Free Tier

100K events/mo

No credit card required

Cookies

None

No consent banner needed

Frequently Asked Questions

Does ActionLab have nonprofit pricing?

ActionLab offers a generous free tier with 100K events/month and 3 sites. For most nonprofits, this covers their analytics needs at zero cost.

Can ActionLab track donation conversions?

Yes. Set up a funnel from campaign page → donation form → thank you page to see your full conversion path and identify where donors drop off.