Privacy-first Web Analytics
Get complete web analytics without compromising visitor privacy. ActionLab collects zero personal data, uses no cookies, and requires no consent banners.
Challenges with Privacy-first Analytics
- GDPR and CCPA have made cookie-based analytics a legal liability
- Cookie consent banners degrade user experience and conversions
- Visitors distrust websites that track them with cookies
- Privacy compliance is complex and varies by jurisdiction
How ActionLab Helps
Cookie-free Tracking
Uses sessionStorage — no persistent cookies, no cross-visit tracking, no fingerprinting.
No Consent Required
No cookie banner needed because there are no cookies to consent to.
No PII Collection
IP addresses used transiently for geo lookup and immediately discarded. No names, emails, or identifiers stored.
Global Compliance
Compliant with GDPR, CCPA, PECR, ePrivacy, PIPEDA, LGPD, and more — by design, not by configuration.
What You Get with ActionLab
Script Size
<2KB gzip
Zero page speed impact
Setup Time
60 seconds
One line of code
Compliance
Automatic
GDPR, CCPA, PECR — by design
AI Insights
Included
Actionable recommendations
Free Tier
100K events/mo
No credit card required
Cookies
None
No consent banner needed
Frequently Asked Questions
How can analytics work without cookies?
ActionLab uses a random session ID in sessionStorage, which is scoped to a single browser tab and automatically cleared when the tab closes. This provides session-level analytics without persistent tracking.
Is cookie-free analytics less accurate?
For aggregate metrics (traffic, sources, pages, devices, geography), accuracy is comparable. The tradeoff is no cross-session user identity, which most teams do not need for their core analytics.