Matomo vs Umami
A detailed comparison of Matomo and Umami — features, pricing, privacy compliance, and which tool is best for your use case.
Matomo
Matomo (formerly Piwik) is an open-source analytics platform that gives you full control over your data with self-hosting options and comprehensive analytics features.
Best for: Organizations wanting full data ownership with self-hosting
Umami
Umami is a simple, fast, open-source alternative to Google Analytics that focuses on privacy and ease of use with self-hosting capabilities.
Best for: Developers wanting a self-hosted, privacy-first analytics tool
Feature Comparison
| Feature | Matomo | Umami |
|---|---|---|
| Cookie-free tracking | ✗ | ✓ |
| Requires consent banner | ✗ | ✓ |
| AI-powered insights | ✗ | ✗ |
| Open source | ✓ | ✓ |
| Script size | ~22KB | ~2KB |
| Custom event tracking | ✓ | ✓ |
| Funnel analysis | ✓ | ✓ |
| Real-time dashboard | ✓ | ✓ |
| Team management | ✓ | ✓ |
| REST API access | ✓ | ✓ |
| Free tier | Free (self-hosted) | Free (self-hosted) or 10K events/mo (cloud) |
| Paid plans | Cloud from $23/mo (50K hits) | Cloud from $9/mo (100K events) |
Where Matomo Wins
- Full data ownership (self-hosted)
- Open source with active community
- Feature-rich (comparable to GA4)
- Heatmaps and session recordings (paid)
- GDPR compliance tools built-in
Where Umami Wins
- Open source and self-hostable
- Lightweight and fast
- Clean, modern UI
- No cookies or consent needed
- Free self-hosted option
Consider ActionLab Analytics
Looking for a privacy-first alternative with AI-powered insights? ActionLab Analytics offers cookie-free tracking, real-time dashboards, and AI that tells you what to change — not just what happened. Start free with 100K events/month.
- AI-powered actionable insights
- No cookies or consent banners needed
- Sub-2KB tracking script
- Real-time dashboard
- Full GDPR/CCPA/PECR compliance
Verdict
Both Matomo and Umami have strengths. Your decision depends on whether you prioritize organizations wanting full data ownership with self-hosting or developers wanting a self-hosted, privacy-first analytics tool. For a privacy-first alternative with AI insights, consider ActionLab Analytics.
Frequently Asked Questions
Which is better, Matomo or Umami?
The best choice depends on your priorities. Matomo and Umami each have different strengths. Consider your needs around privacy compliance, pricing, feature depth, and ease of use when deciding.
Can I use Matomo and Umami together?
Technically yes, but running multiple analytics scripts adds page weight and complexity. Consider whether a single tool that covers your needs — like ActionLab Analytics — might be a simpler solution.
Is there a privacy-friendly alternative to both Matomo and Umami?
Yes. ActionLab Analytics is a privacy-first alternative that requires no cookies or consent banners. It provides AI-powered insights, real-time analytics, and full GDPR/CCPA compliance with a sub-2KB tracking script. Free tier includes 100K events/month.