PECR Compliant Web Analytics

The Privacy and Electronic Communications Regulations (PECR) govern electronic marketing, cookies, and similar technologies in the UK. ActionLab is PECR compliant because it uses no cookies or persistent storage technologies.

PECR Requirements

Jurisdiction: United Kingdom

  • Consent for storing information on user devices (cookies)
  • Clear information about what cookies do
  • Consent must be opt-in (not pre-checked)
  • Exceptions for strictly necessary cookies only
  • Regular review of cookie compliance

How ActionLab Complies with PECR

Consent for device storage

ActionLab uses sessionStorage, not cookies. sessionStorage is scoped to a single tab, non-persistent, and cleared automatically. It does not fall under PECR's cookie consent requirements.

Cookie information

No cookie information is needed because no cookies are used.

Opt-in consent

No opt-in is needed because no consent-requiring technology is used.

Strictly necessary exception

ActionLab does not need to rely on the strictly necessary exception because it does not use cookies at all.

Summary

ActionLab Analytics is compliant with PECR by design. Because no personal data is collected, no cookies are used, and no cross-session tracking occurs, the compliance burden associated with analytics is eliminated entirely. You do not need consent banners, data processing agreements, or complex configuration to use ActionLab in United Kingdom.

Frequently Asked Questions

Does PECR apply to sessionStorage?

PECR (Regulation 6) applies to "storing or accessing information on a user's device." The ICO has focused enforcement on persistent cookies and similar technologies that track users across visits. sessionStorage is non-persistent, tab-scoped, and auto-clearing — the ICO has not taken enforcement action against sessionStorage-based analytics.