ActionLab Analytics for Vercel

Add privacy-first, AI-powered analytics to your Vercel site in under 60 seconds. No cookies, no consent banners, no complex setup.

Setup at a Glance

Add ActionLab to Vercel in 4 simple steps. Copy one script tag, paste it into your project, and start collecting privacy-friendly analytics immediately.

Category: Hosting|4 setup steps|No cookies required

About Vercel

Vercel is the deployment platform built by the creators of Next.js, providing optimized hosting for frontend frameworks with edge computing, serverless functions, and automatic scaling. Vercel offers its own analytics product, but it is limited to basic web vitals and pageview data and only works on Vercel-hosted sites. ActionLab provides portable, feature-rich analytics that work on Vercel and any other platform, ensuring your analytics investment is not tied to a single hosting provider.

Why Add Analytics to Vercel

Using a hosting-independent analytics tool on Vercel provides two critical advantages: analytics portability and feature depth. Vercel Analytics only works on Vercel — if you ever switch hosting providers, your analytics do not transfer. ActionLab works on any platform, so your analytics investment is protected regardless of hosting decisions. Feature-wise, ActionLab provides AI insights, conversion funnels, custom events, UTM tracking, heatmaps, team management, and API access that Vercel Analytics does not offer. For Vercel users who want comprehensive analytics without vendor lock-in, ActionLab is the better foundation.

Installation Code

Vercel
<script
  src="https://cdn.actionlabanalytics.com/actionlab.js"
  data-site="YOUR_SITE_ID"
  defer
></script>

Step-by-Step Setup

  1. 1

    Add the ActionLab script to your framework layout or head template using the framework-specific method (see Next.js, React, Svelte, or other framework guides).

  2. 2

    Deploy to Vercel as normal using git push or the Vercel CLI.

  3. 3

    No Vercel-specific configuration, environment variables, or integrations are needed.

  4. 4

    ActionLab works with all Vercel deployment types: Edge Functions, Serverless Functions, and Static deployments.

Why Use ActionLab with Vercel

  • Works with all Vercel deployment types and frameworks without any Vercel-specific configuration or marketplace integrations.
  • Not tied to Vercel hosting — if you migrate to Netlify, AWS, or any other platform, your analytics setup and historical data come with you.
  • Complements Vercel Web Vitals monitoring with a full analytics suite including AI insights, funnels, custom events, and team management.
  • No Vercel environment variables, build plugins, or marketplace integrations needed — the analytics are framework-level, not platform-level.

Frequently Asked Questions

Should I use Vercel Analytics or ActionLab?

ActionLab provides significantly more analytics capabilities than Vercel Analytics: AI-powered insights, conversion funnels, custom events, UTM campaign tracking, click heatmaps, Core Web Vitals monitoring, team management with RBAC, shared dashboards, and REST API access. Vercel Analytics provides basic web vitals and audience data. Additionally, ActionLab works on any hosting platform, protecting your analytics investment if you ever migrate from Vercel. You can use both — they do not conflict — but most teams find ActionLab comprehensive enough to be their primary analytics tool. Vercel Analytics may be useful as a supplementary server-side performance monitoring tool.

Does ActionLab work with Vercel Edge Middleware?

Yes. ActionLab is a client-side script and does not interact with Vercel Edge Middleware at all. Your authentication, A/B testing, geolocation, and rewriting middleware continues to work identically. The analytics script loads in the browser after the edge processing is complete.

Can I use ActionLab on Vercel free plan?

Yes. ActionLab has no Vercel plan requirements. The free ActionLab tier works on Vercel Hobby (free) plan. You do not need Vercel Pro for analytics like you would for Vercel Analytics.

Does ActionLab work with Vercel Preview Deployments?

Yes. If you include the ActionLab script in your application code, it will load on preview deployments as well. To prevent preview traffic from appearing in production analytics, use environment variables to conditionally load the script only in production (VERCEL_ENV === "production").

Will my analytics survive if I leave Vercel?

Yes. This is a key advantage of using ActionLab instead of Vercel Analytics. Your ActionLab analytics setup — script tag, dashboard configuration, historical data, team access, and AI insights — are completely independent of your hosting provider. If you migrate from Vercel to Netlify, AWS, Cloudflare, or any other platform, add the same script tag to your new deployment and analytics continue uninterrupted.